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Why have YoutubeTV, DirecTV Now, Sling and Hulu Live all raised their prices?

Posted on November 2, 2018 05:11:55 PM

Live TV Streaming Service

As we covered in our article Are live TV streaming services just Cable 2.0? Live TV streaming services all seem to be raising their prices very similarly to the way it used to be with your "Old" service.

Below is a breakdown of what those price increases are and what you get for the extra money you are being charged each month.

YoutubeTV - Raised the price to $40 from $35 In February 2018. The end user received nothing extra.

DirecTV Now - Raised the price to $40 from $35 In August 2018. The end user received nothing extra.

Sling - Raised the price of their smaller packages by $5 in July 2018. The end user received nothing extra.

Hulu Live - In October 2018 Hulu announced that they are removing 5 channels form their service. You can get these 5 channels back by adding a $5 add-on bundle to your service. Effectively they raised the price of their service by $5. Or you can look at it as you get 5 less channels for the same price as before.


The two top Live TV Streaming Services are owned by satellite TV companies, so it seems natural for companies that have slowly raised prices over the years to continue to do the same thing. Unfortunately this is not a trend that we will soon see go away. It is our opinion that this is going to continue the same way it did with your "Old" provider. $5 here, $5 there and boom, your new monthly bill makes your eyes pop and your jaw drop! "How did my Live TV Streaming Service get so expensive?" 

Does any of this sound familiar to you? Kind of like a bad case of Deja Vu? If so, you are 100% correct. This is exactly the same thing as before, just with a new medium hence why we call it Cable 2.0. Same thing different form.

Here at SkyStream TV we don't believe in this model. We believe that a service should stay the same price as the day you signed up. We don't believe that just because we are paying a little bit more for extra channels that we need to pass along that cost to our customer with a nice and healthy mark up. We don't believe in bait and switch tactics.


We believe in offering a quality Live TV Streaming Service for a fair price and to keep that price so you know exactly how much you are paying for a great channel lineup. We got sick of the "Old" guys for the exact same thing the "New " guys are doing. We understand that it is in their DNA and that they will never change. Unfortunately for them switching to a fair and honest Live TV streaming Service like is as easy as signing up for a FREE 7 day trial, downloading the app and signing in. It's really just that easy to tell these Live TV services that you don't appreciate your prices being raised continuously or being baited and switched. Tell them with your money. Eventually once enough people unsubscribe to them after another price hike, they may start to see the big picture. Probably not, but a shrinking customer base is the best way to try and tell them you are tired of being ripped off.

If you don't like raising prices with nothing in return please feel free to join a fair and honest, locally and family owned, United States based Live TV Streaming Service called SkyStream TV.

To get your FREE 7 day trial please CLICK HERE and sign up!

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Comment By: Criggs

December 13, 2018 10:12:45 AM

In my opinion, more significant than the price increases you list above was the last price increase by PlayStation Vue. DTVN and YTTV basically raised their prices to a point of parity with most other services. Not very nice but understandable. But Vue raised theirs from $40 to $45. Frankly, in terms of quality, Vue was the best at that time. But it simply wasn't sufficiently superior to justify that extra $60 a year, which is why I switched, first, to the cheaper YTTV and then to the even cheaper SkyStreamTV. Vue, to me, is the most egregious outlier of the bunch in terms of price and price increases. However the concept of account-sharing, which is offered by both SSTV and YTTV, is a game-changer. Basically it moves the regular price point of these live TV streaming services from around $40 to at least $20, if one figures one is sharing an account with at least one other person. At that point, it becomes a question of how convenient the sharing option is. I don't know if the SSTV sharing model will take off. Basically SSTV lifted the locality and IP address restrictions on sharing. YTTV offers roughly the same option but requires all sharees to log into the same location/IP address every few weeks. Not, perhaps, a big problem with family, all of whom live in the same house, but that can be irksome and inconvenient if one of the sharees lives at a different address or even in the next town. But, regardless of the occasional inconvenience, if other services also start offering sharing options, that could become a major downward driver on live TV streaming prices. I guess what I'm saying is that I don't expect Vue or YTTV or Hulu Live or any of those other services to remain at their current price point. There are too many downward pressures pushing them now. Not to mention that there are more significant downward pressures in the offing. Most TV streaming services use a legacy codec, known as AVC or H.264, for their video. To get reasonable quality out of that codec, stream speeds have to be somewhat hefty. For example, with Standard HD at 1280 x 720 (the resolution of most SSTV channels), a quality stream speed is considered to usually be somewhere between 3 and 5 megabits per second. With Full HD, 1980 x 1020 (which I believe is the resolution for SSTV's OTA channels like ABC, CBS and so on), the stream speeds needs to be somewhere around 6 to 8 megabits per second. But with some of the newer codecs, like VP9 and HEVC/H.265, the quality is roughly twice as good which means the stream speed can be roughly half as fast. Couple that with the 5G wireless Internet distribution system, which is coming on line in cities around the country next year, and you have a recipe for less bandwidth demands resulting from these newer codecs combined with cheaper Internet prices as a result of competition from the 5G alternative. All of which is to say I believe the current prices from the "big" live TV streaming services are at their peak at the moment, and will probably come down somewhat in the coming four or five years. Of course, one wild card is the advent of 4K resolution TV. That could very well act as a compensating factor, once again putting upward pressure on stream speeds and Internet pricing. Or perhaps the impact of the cheaper codecs and Internet delivery systems plus the impact of the more bandwidth-demanding 4K will end up in a situation where everything balances out, and there are no significant increases or decreases in price points for live TV streaming services and Internet subscriptions.

Comment By: John Calvin

November 6, 2018 10:11:21 AM

Innate integrity of the highest level delivered by SkyStreamx; a value so sadly lacking by many so others in the inherent immense greed of increasing ongoing undeserved wealth. SkyStreamx: l salute you for bucking this despicable historical trend and hopefully converting others to follow.